Improve response speed, follow-up structure, and the commercial path from first interest to conversation.
ArtMetrics
Fix revenue leaks across follow-up, funnel conversion, pipeline, and reporting.
Operator-led consulting for teams that already have demand. We diagnose where revenue is leaking, clarify what the business needs next, and help implement the fixes across funnel conversion, handoffs, pipeline, and reporting.
$12M+ pipeline managed
HubSpot / Salesforce / GHL
Systems + implementation
Proof
Recent outcomes from revenue leak fixes.
Speed-to-lead
18h → 15m
Response time reduced after follow-up rebuild.
Bookings
+118%
Booked-call rate lift from the same demand.
Revenue
$18K/mo
Recovered from missed follow-up + routing leaks.
Pipeline
$5.4M+
Open pipeline clarified with clean stages + reporting.
What we fix
Revenue leaks happen in the handoffs.
ArtMetrics helps businesses clarify the right growth path, then fix the systems between inquiry → booked call → pipeline → close. Strategy where it matters. Implementation where it counts.
Fix ownership, routing, and the operational gaps that cause leads and opportunities to disappear.
Strengthen the path from lead to booked call with better flow, qualification, and conversion.
Align pipeline stages, deal flow, and sales process so the commercial model is easier to manage and scale.
Make performance visible so leadership can see what is working, what is leaking, and what to fix next.
Core offers
Art Metrics Core Offers
Three focused engagements plus a premium combined offer that connects brand, demand generation, and conversion systems into one revenue engine.
Offer 1
Brand Foundation
Clarify the message. Build trust faster.
For companies that know they have a strong service or product, but their website, messaging, proposals, and positioning do not reflect it.
Best Fit
- Founder-led businesses
- B2B service firms
- Agencies, consultants, SaaS, trades, industrial, and technical companies
- Companies getting traffic or referrals but not converting consistently
What We Do
- Positioning and offer refinement
- Messaging architecture
- Website copy and homepage strategy
- Proposal templates and sales collateral
- Case study development
- Visual identity refresh
- Clear CTA and buyer path
Deliverables
- Refined positioning statement
- Homepage + core page copy
- Messaging guide
- Proposal / pitch deck template
- 1–3 case studies
- Conversion-focused website recommendations
Outcome: Buyers understand what you do, why it matters, and why they should trust you within the first 30 seconds.
Pricing: Starter: $2,500–$5,000 · Full Brand Foundation: $5,000–$12,000
Offer 2
Demand Engine
Get the right buyers into the funnel.
For companies that already have a good offer but need more qualified conversations.
Best Fit
- Companies with inconsistent lead flow
- Teams relying too heavily on referrals
- Businesses trying outbound, content, ads, or SEO without a clear system
What We Do
- ICP and buyer journey definition
- Outbound system design
- Paid ads and retargeting strategy
- Content and SEO roadmap
- LinkedIn and email sequences
- Funnel and landing page strategy
Deliverables
- ICP + segment definitions
- Messaging by audience
- Outbound playbook
- 30–90 day content and campaign plan
- Funnel wireframe + landing page recommendations
- Email and LinkedIn sequence templates
Outcome: You stop guessing where leads come from and start running a repeatable system that consistently generates qualified opportunities.
Pricing: Strategy Sprint: $3,500–$7,500 · Full Demand Engine Buildout: $7,500–$20,000+
Offer 3
Conversion Systems
Turn leads into revenue without things falling through the cracks.
For companies with leads coming in, but weak follow-up, unclear ownership, poor CRM hygiene, or broken reporting.
Best Fit
- Companies using HubSpot, Salesforce, GoHighLevel, Apollo, Clay, or spreadsheets
- Teams with inconsistent follow-up
- Businesses where sales, marketing, and operations are disconnected
What We Do
- CRM architecture and cleanup
- HubSpot / Salesforce implementation
- Pipeline and lifecycle stage design
- Lead routing and automation
- Attribution and reporting
- Proposal, booking, and follow-up systems
- Dashboard and KPI setup
Deliverables
- CRM audit and redesign
- Pipeline + lifecycle map
- Automation workflows
- Lead routing rules
- Reporting dashboard
- SOPs and team training
Outcome: Every lead is tracked, followed up, and measured from first touch to closed revenue.
Pricing: Audit + Roadmap: $2,500–$5,000 · Full System Buildout: $5,000–$25,000+
Premium combined offer
The Revenue Engine
For companies that want all three.
We align your brand, demand generation, and CRM and conversion systems into one connected revenue engine.
Includes
- Positioning + website
- Demand generation strategy
- CRM and funnel implementation
- Automation, reporting, and optimization
Ideal For
- Founder-led companies scaling from $500K–$10M+
- Businesses that have outgrown referrals and spreadsheets
- Companies that want one partner instead of separate agencies, freelancers, and consultants
Pricing: $10,000–$50,000+ depending on scope and implementation
Not sure which?
Start with a 30-minute Revenue Leak Audit.
We’ll diagnose the leak, clarify the highest-upside priority, and outline the engagement that makes sense for your stage.
Case studies
Proof you can skim in under a minute.
Revenue Leak Fix (60-day sprint)
18h → 15m response time and +118% booked-call rate lift.
View slides →HubSpot Cleanup + Dashboards
Lifecycle stages made reliable again, with KPI visibility for lead-to-call performance.
View slides →Salesforce Pipeline Rebuild
$5.4M+ open pipeline clarified with cleaner stages + reporting.
View slides →
Revenue Leak Fix and 60-Day RevOps Sprint
Response time: 18 hours → 15 minutes
View Case Study
HubSpot Cleanup, Dashboard, and Lead Scoring
Lifecycle stages made visible again
View Case Study
Webinar Funnel Optimization
18% → 34% webinar-to-call conversion
View Case Study
GoHighLevel Pipeline and Follow-Up Rebuild
Follow-up and KPIs rebuilt for visibility
View Case Study
Salesforce Pipeline Rebuild
$5.4M+ open pipeline value clarified
View Case Study
Case Study 01
Revenue Leak Fix and 60-Day RevOps Sprint
Response time reduced from 18 hours to 15 minutes.
This sprint fixed the dead time between inquiry and human follow-up, then rebuilt the path to booked call.
- 18 hours to 15 minutes response time
- 11% to 24% booked-call rate
- 37% to 3% untouched leads
72xKey Metrics
faster response time
+118%Key Metrics
booked-call rate lift
$18K/moKey Metrics
revenue recovered
Case Study 02
HubSpot Cleanup, Dashboard, and Lead Scoring
Lifecycle stages made visible again.
This cleanup made the CRM usable again so leadership could see exactly what moved from lead to booked call.
- Lifecycle stages rebuilt
- Lead scoring clarified
- Attribution and reporting cleaned up
312Key Metrics
MQLs/month tracked
118Key Metrics
SQLs/month tracked
47Key Metrics
booked calls attributed correctly
Case Study 03
Webinar Funnel Optimization for a Financial Planning Firm
2.1x ROI from the same paid traffic.
This funnel was rebuilt to stop registrants from vanishing between sign-up, show-up, and booked call.
- 18% to 34% webinar-to-call conversion
- 42% to 21% no-show rate
- 47% more post-webinar bookings
34%Key Metrics
webinar-to-booked-call conversion
21%Key Metrics
no-show rate
+47%Key Metrics
more post-webinar bookings
Case Study 04
GoHighLevel Pipeline Architecture and KPI Cleanup
$212,400 in open pipeline value brought into view.
This rebuild exposed hidden pipeline value by cleaning up stages, deal visibility, and sales math.
$212,400Key Metrics
open pipeline value
$1,820Key Metrics
average deal size
20.6%Key Metrics
close rate
Case Study 05
Salesforce Pipeline Rebuild and Expansion Path Design
$5.4M+ open pipeline value clarified and tracked.
This rebuild matched Salesforce to the real buying path and made post-close expansion revenue visible.
$5.4M+Key Metrics
open pipeline value
$67,500Key Metrics
average deal size
+38%Key Metrics
expansion rate
Next step
Get a clean diagnosis and a short plan.
Book a 30-minute Revenue Leak Audit. We will diagnose the issue, clarify the best next move, and outline a sprint if implementation support makes sense.
Founder: Ariel West Long — Commercial strategy and revenue systems work across sales, marketing, CRM, funnel conversion, follow-up, pipeline, & reporting.